How to Use Facebook to Build Your Brand: Links to 4 Great Articles + Infographics

It’s Facebook month at Blogging Bistro. This week I’m sharing links to excellent brand-building articles — everything from Facebook marketing statistics to how to use Facebook Offers to how to run contests on Facebook.

Click each headline to access the full article.

How to remove all your own Wall posts – public or private – from your Timeline

How to protect yourself – and how to tell your Facebook friends to do the same. (Your friends decide how content that you share with them shows up on their Timeline.)

Source: Emil Protalinski, TheNextWeb


12 revealing marketing stats about Facebook for business

If you like statistics, you’ll enjoy this post from the HubSpot blog.


Facebook Offers: Pros and Cons

If your brand page has 400 or more likes, you can take advantage of the new Facebook Offers. It’s a good news/bad news development.

Good: You can create offers that can be redeemed in-store, online, or both.

Bad: When you use the new Facebook Offers, your first campaign will be free. Your second will cost a minimum of $5-10.



5 most common mistakes when running Facebook contests

Aaron Lee’s advice can be summed up in three words: READ THE GUIDELINES.

In this helpful article, Aaron details 5 mistakes people make, and how to avoid them:

  1. Using a Facebook feature as a contest
  2. Not using an application
  3. Announcing winners on Wall
  4. Giving away unrelated prizes
  5. Not promoting enough

If Facebook was a country [Infographic]