Content marketing is a bit of a buzzword these days, but what is it?
In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with current or prospective customers.
While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?
You could think of content marketing like this: social media + valuable information = happy (repeat) customers.
To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:
- 10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
- Blog: The Most Powerful Tool in Your Social Media Toolbox
- Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)
Learn From Successful Content Marketers
In 2013, Post Planner experienced a growth rate of 17x, blossoming from 9k to 155k unique visitors per month. What do they attribute this growth to? Increased posting and a focused content marketing strategy. In “10 Content Marketing Lessons from our TOP 10 Most Viral Blog Posts,” Joshua Parkinson unpacks strategies you can apply to your own blog posts.
Capitalize on Your Blog
Earlier this year we shared how blogging can open a door for prospective customers by building trust with them. Check out “Blog: The Most Powerful Tool in Your Social Media Toolbox” to rekindle your blogging drive and learn why you should make your blog the cornerstone of your content marketing plan.
Write Specifically For Each Media Channel (infographic)
Colleen Corkery from the Vertical Response marketing blog shares an infographic that will help content marketers make the most of each media channel. Check out her Copywriting Cheat Sheet: How to Write for Email, Social and the Web for a quick rundown on how to tailor your copywriting to each media channel.
Here are a couple ready-made Tweets for you to share this post:
Check out 10 content marketing lessons from a blog that grew its readership 17x in 1 year. (Click to Tweet)
Why you should set your blog as the cornerstone of your content marketing strategy (Click to Tweet)
How to tailor your copy to each social media platform (infographic) (Click to Tweet)
What is one way you can use your blog to share valuable information with your readers?
“Young Asian Woman Using Laptop With Technology Icons” image by Kittikun Atsawintarangkul courtesy of FreeDigitalPhotos.net.