How to Show Clients You Appreciate Them

Customer ServiceI spent 45 minutes on the phone with a customer service representative from one of our vendors.

The rep did a terrific job; he listened patiently to my questions, showed me how to troubleshoot my problem, and removed a monthly surcharge that I didn’t need to be paying (that last one really made me happy).

He followed up our phone conversation with an email that referred me to several excellent tutorials on their website.

After this happy experience, I was feeling the love, so I posted a two-sentence rave about the vendor on the Blogging Bistro Facebook page. Of course, I linked to the vendor’s Facebook page so they could bask in the warm fuzzies. (I think that’s a mixed metaphor, but who cares?)

Within minutes, the vendor responded, thanking me for my positive feedback.

I thought that was the end of it.

Nope.

A week later, I received a squishy package in the mail from the vendor. Inside was a postcard with a handwritten note thanking me for my feedback. And a t-shirt and a pair of athletic socks! Both had the company’s name, logo, and tagline on them.

This unexpected gift, sent to me solely because I took 30 seconds to post a positive “review” about their customer service on my Facebook page, got me to thinking…

What can I do to thank my clients?

Is there something meaningful I can say or do for them to let them know how much I appreciate them?

My team and I brewed up a fun idea, and every client who has worked with Blogging Bistro during 2014 is going to receive a surprise. I’m not going to tell you what it is, because that would spoil the surprise!

How about you?

Please share a fun idea of how you express your gratitude to customers or clients – or how a vendor has expressed their thanks to you.