In this week’s roundup of the most helpful blog posts from around the web, you’ll find links to excellent tutorials about website security, search engine optimization (SEO), e-mail marketing, and website essentials. Click on each headline to access the full article.
I desperately needed this 10-step tutorial and I suspect you will, too. The checklist details the following:
- Get a Dropbox account
- Set up your emergency scenario
- Generate a system report
- Make a hard copy of your computer’s specs
- Install Prey and/or Undercover
- Start using a password manager app
- A trick to help you remember passwords
- Generate secure passwords (this is really, really important!)
- Lock your computer (I always do this when I travel with my laptop)
- Back up, back up, back up!
The last thing you want is for your website to get hacked. Jerod Morris outlines 10 practical tips every WordPress.org site owner should do to make your site more secure.
If Google Analytics mystifies you, this article by Corey Eridon provides a no-nonsense overview of what Google’s measurement tools mean:
- Organic search
- Social media
- Email marketing
- Paid search
- Direct traffic
- Other campaigns
If you love using a free email service, but want your return address to display as the more professional-looking email@example.com, here’s a quick tutorial from Daniel Scocco of DailyBlogTips for how to do it.
When you go to the trouble of creating an e-newsletter, you want people to open it… and read it. And click the links in it. This article from Kissmetrics suggests how often you should consider sending out emails to different levels of subscribers.
Even if you have a fantastic website, if your page doesn’t load fast enough, visitors might leave before they see your website design. This article by Eugen Oprea covers several helpful things you can do to increase your site’s loading time.
Another helpful article that includes an excellent, free website speed test is “How To Increase Slow Page Load Time For WordPress,” from the folks at FEI International.
The bane of many self-designed websites is fonts. Too many fonts. Ugly fonts. Fonts that clash. If you are typography-challenged (as apparently, millions of us are), you must read this article by Amber Leigh Turner immediately.