How to Feature a Post on Facebook, Twitter, Google+ and WordPress

When I run a contest, promotion, or other time-dated information, I’ll often feature the post at the top of my social networks. A post displays at the top of my page, making it the most visible post on that network.

As I add new updates to my page, those updates display in my followers’ news feeds as usual; it’s just on my own page that the “pinned” post remains at the top.

In this tutorial, I’ll show you how to highlight a post on Facebook, Twitter, Google+, and your WordPress blog. Note that these instructions are for people using desktop browsers, not smartphones or tablets.

How to make a post sticky on Facebook, Twitter, Google Plus, WordPress, and PinterestFacebook Page or Group

After you publish an update to your Page, click the downward-facing arrow located in the upper righthand corner of the update you want to “pin” to the top of your Timeline.

Select “Pin to Top” and that post will move to the top of your Timeline.

How to pin a post to the top of a Facebook Page or Group TimelineThe pinned post will be marked with a small orange flag in the upper right-hand corner. The post will remain pinned to the top of your timeline for seven days, unless you unpin it.

To unpin it, go through the same process as above, and select “Unpin from Top.” When a post is unpinned, it moves back to its regular place in your timeline.

You cannot pin posts to the top of your personal Timeline, but if you’re a Group admin, you can pin one post to the top of your Group, and it’ll stay there until you unpin it or delete the post. Pin group posts the same way you would pin a post to a Page.

Twitter

Our client, Spane Buildings, recently completed an adorable children’s playhouse that they’re raffling to benefit the Skagit County Hospital Foundation. When the “Little Red Barn” went on tour to a local winery, I featured it at the top of their Twitter account.

To feature a tweet, click the … (More) icon and select “Pin to your Profile page.”

How to pin a tweet to the top of your Twitter profile A pop-up will warn you: “This will replace any previously pinned Tweet. Are you sure?”

This will replace any previously pinned Tweet. Are you sure?”Click “Pin.” Refresh your screen and the pinned tweet will display at the top of your profile.

To unpin a tweet, go through the same process and select “Unpin from profile page.”

At the time I wrote this post, Twitter allows you to feature a tweet for as long as you want.

Google+

You can pin posts from either your Google+ profile or page. The post has to be marked “Public,” however.

Google+ offers the “pinning” feature for desktop browsers and in the Android Google+ app.

Pinning posts on Google+ is almost identical to pinning posts on a Facebook page. Find the post you want to pin and click the downward-facing arrow (Options Menu) in the upper right-hand corner of the post.

Select “Pin Post.”

How to Pin a Google Plus Post to the top of your profile or page Refresh your screen and you’ll see the pinned post at the top of your page. The pinned post will be marked with a green pushpin icon.

To unpin the post, follow the same steps and select “Unpin post.”

WordPress Blog: Two Ways to Pin Posts

Featuring blog posts on WordPress is called making a post “sticky.” I like that term; I visualize gluing my article to the top of my blog (using Elmer’s, not Super Glue).

From the WordPress dashboard, select “Posts >> All Posts.” This will route you to the post directory page.

Find the post that you want to make “sticky.” Hover over the post title and various editing options will display. Select “Quick Edit.”

How to make a WordPress post sticky using the Quick Edit functionAn array of editing options will display. On the far right, you’ll see a radio button that says, “Make this post sticky.” Check the radio button and then click the green “Update” button to save.

How to make a post sticky in WordPressRefresh the screen when viewing your blog and your “sticky” post will display at the top, like this:

Sample Sticky Post on a WordPress blogTo “unstick” the post, go through the same process. Uncheck the “Make this post sticky” box and click “Update” to save. The post will revert to its normal spot in the lineup.

Here’s another way to make a WordPress post sticky:

From the WordPress dashboard, find the post you want to make sticky and click “Edit.” (Not “Quick Edit” this time, but the regular “Edit” link). This will open the post editor.

In the upper right-hand sidebar, locate the “Publish” module. In the “Visibility” section, click “Edit.”

Click the radio button that says, “Stick this post to the front page.” Then click “OK.” Then click the green “Update” button.

Stick this post to the front pageYour post will be marked “Public, Sticky” and it will display at the top of your blog for as long as you choose to keep it “sticky.”

A Public Sticky Post on WordPRessIf you’re running a time-sensitive promo and want to automatically unstick the post on a specific date, install and activate the Expire Sticky Posts plugin. It will add a “Sticky Expires” selection to the “Publish” module. Enter the date you want to “unstick” the post and click “Update” to save.

Read this article on the WPBeginner blog for 6 cool things you can do with sticky posts.

Bonus: Pinterest

With all the “pinning” of posts happening on the major social networks, you’d think that Pinterest would also offer this feature. They do. Kind of.

You can move your boards around by dragging and dropping them. People who visit your Pinterest page tend to look at the first two rows of boards, so move your most important boards front and center.

You should also customize the cover for each board. I’ll demonstrate this from the Pinterest account of our client, Rich’s for the Home.

Find the board for which you want to change the cover and click the “Edit” button at the bottom of the board.

How to edit a Pinterest board coverFrom the popup dialogue box, select “Change Cover.”

How to change a Pinterest board coverAnother dialogue box will pop up. Click the left or right arrows to scroll through the pins on that board. You’ll notice that some of the images aren’t particularly suited to be featured as board covers. You can “crop” the images by grabbing them and dragging them up and down.

When you’ve found and “cropped” the picture you want, click “Save Changes.”

You will then be taken back to the “Edit Board” dialog popup, where you must AGAIN click “Save Changes.”

Your new board cover will now display, like this:

How to change a Pinterest Board Cover

Are you into pinning posts?

What type of post have you pinned to the top of one of your social networks? Did pinning it get good results?

Click this image to download your free checklist that includes EVERYTHING you need to do prior to publishing a blog post! Or simply text PREPUB to 44222!

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How to feature a post on Facebook, Twitter, Google+ and WordPress
  • Katherine Jones

    Am late getting to this, but good to know!

  • Thanks, Katherine.