When I run a contest, promotion, or other time-dated information, I’ll often feature the post at the top of my social networks. A post displays at the top of my page, making it the most visible post on that network.
As I add new updates to my page, those updates display in my followers’ news feeds as usual; it’s just on my own page that the “pinned” post remains at the top.
In this tutorial, I’ll show you how to highlight a post on Facebook, Twitter, Google+, and your WordPress blog. Note that these instructions are for people using desktop browsers, not smartphones or tablets.
After you publish an update to your Page, click the downward-facing arrow located in the upper righthand corner of the update you want to “pin” to the top of your Timeline.
Select “Pin to Top” and that post will move to the top of your Timeline.
To unpin it, go through the same process as above, and select “Unpin from Top.” When a post is unpinned, it moves back to its regular place in your timeline.
You cannot pin posts to the top of your personal Timeline, but if you’re a Group admin, you can pin one post to the top of your Group, and it’ll stay there until you unpin it or delete the post. Pin group posts the same way you would pin a post to a Page.
Our client, Spane Buildings, recently completed an adorable children’s playhouse that they’re raffling to benefit the Skagit County Hospital Foundation. When the “Little Red Barn” went on tour to a local winery, I featured it at the top of their Twitter account.
To feature a tweet, click the … (More) icon and select “Pin to your Profile page.”
To unpin a tweet, go through the same process and select “Unpin from profile page.”
At the time I wrote this post, Twitter allows you to feature a tweet for as long as you want.
You can pin posts from either your Google+ profile or page. The post has to be marked “Public,” however.
Google+ offers the “pinning” feature for desktop browsers and in the Android Google+ app.
Pinning posts on Google+ is almost identical to pinning posts on a Facebook page. Find the post you want to pin and click the downward-facing arrow (Options Menu) in the upper right-hand corner of the post.
Select “Pin Post.”
To unpin the post, follow the same steps and select “Unpin post.”
WordPress Blog: Two Ways to Pin Posts
Featuring blog posts on WordPress is called making a post “sticky.” I like that term; I visualize gluing my article to the top of my blog (using Elmer’s, not Super Glue).
From the WordPress dashboard, select “Posts >> All Posts.” This will route you to the post directory page.
Find the post that you want to make “sticky.” Hover over the post title and various editing options will display. Select “Quick Edit.”
Here’s another way to make a WordPress post sticky:
From the WordPress dashboard, find the post you want to make sticky and click “Edit.” (Not “Quick Edit” this time, but the regular “Edit” link). This will open the post editor.
In the upper right-hand sidebar, locate the “Publish” module. In the “Visibility” section, click “Edit.”
Click the radio button that says, “Stick this post to the front page.” Then click “OK.” Then click the green “Update” button.
If you’re running a time-sensitive promo and want to automatically unstick the post on a specific date, install and activate the Expire Sticky Posts plugin. It will add a “Sticky Expires” selection to the “Publish” module. Enter the date you want to “unstick” the post and click “Update” to save.
Read this article on the WPBeginner blog for 6 cool things you can do with sticky posts.
With all the “pinning” of posts happening on the major social networks, you’d think that Pinterest would also offer this feature. They do. Kind of.
You can move your boards around by dragging and dropping them. People who visit your Pinterest page tend to look at the first two rows of boards, so move your most important boards front and center.
You should also customize the cover for each board. I’ll demonstrate this from the Pinterest account of our client, Rich’s for the Home.
Find the board for which you want to change the cover and click the “Edit” button at the bottom of the board.
Another dialogue box will pop up. Click the left or right arrows to scroll through the pins on that board. You’ll notice that some of the images aren’t particularly suited to be featured as board covers. You can “crop” the images by grabbing them and dragging them up and down.
When you’ve found and “cropped” the picture you want, click “Save Changes.”
You will then be taken back to the “Edit Board” dialog popup, where you must AGAIN click “Save Changes.”
Your new board cover will now display, like this:
Are you into pinning posts?
What type of post have you pinned to the top of one of your social networks? Did pinning it get good results?