A good blog should be loaded with helpful links to other sites. Why?
- Offering useful links positions you as the go-to source for excellent info on your topic. Readers who trust your link will come back for more.
- The owners of the sites you link to will often link back to you – or refer their readers to your site – a win-win for everyone.
- Search engines index hyperlinks; when you link properly, your blog will move up in the rankings. Read “The Search Engine-Friendly Way to Use Hyperlinks” to learn techniques for proper linking.
Nearly all our clients confide that they are unsure how to create a hyperlink. I figured that if they’re struggling, you might be, too. Here’s a tutorial to help you master the art of creating hyperlinks.
I see a lot of websites, blogs, and Facebook updates that insert a partial URL (web address), like this:
The problem? The link is not clickable.
Since readers are impatient and they detest copying and pasting links, we need to make it easy for them.
Create a Clickable Hyperlink
Here’s how to create a link similar to the one at the beginning of this post, “The Search Engine-Friendly Way to Use Hyperlinks.”
Step 1: In your WordPress text editor (this method works in Blogspot and Typepad, too), type or copy/paste your anchor text. The anchor text is the word, phrase, or sentence into which you will embed the hyperlink.
My anchor text:
The Search Engine-Friendly Way to Use Hyperlinks
Step 2: Copy the URL (web address) from your browser’s address bar, located at the top of your screen.
Triple-click the mouse anywhere inside the address to highlight the entire URL. Then click Ctrl + C to copy the URL (on a PC).
Step 3. Paste the copied URL (Control + V) into your WordPress text editor (you don’t have to do this step, but if you’re new to hyperlinking and you want to see the URL for which you’re creating a hyperlink, go ahead). The URL should display the http:// at the beginning.
Mine looks like this:
Check the button that says “Open link in a new window/tab.” This makes it easy for the user to view the page you’re linking to without leaving your site.
Click the green “Add Link” button.
Your link will now look like this, with the hyperlink embedded inside the anchor text.
What to hyperlink
You can use this technique for linking to all sorts of things:
- Pages or blog posts on your own site
- Other people’s websites or specific pages on any public website
- Social networks
- Specific updates on social networks
- Images and graphics
Try it and let me know how it works for you.