How to Craft Attention-Catching Emails

email conceptWith hundreds of emails vying for your subscriber’s attention every day, it’s more important than ever to optimize your marketing emails.

Don’t get lost in the deluge—check out these three posts to learn how to craft emails that capture your readers’ attention and grow your business.

1. Create an Engaging Subject Line

http://blog.hubspot.com/marketing/anatomy-of-5-star-subject-line-ht

You’ve heard it before: An engaging subject line is one of the most important steps to ensuring your email is opened. In this post, Ginny Soskey shows you the 10 essential elements of a 5-star subject line.

2. Understand Email Marketing Best Practices (Infographic)

For a visual crash course in email marketing, check out this infographic of Email Marketing Best Practices.


3. Employ These Practical Tips to Ensure Your Emails Get Opened

http://www.quicksprout.com/2013/06/24/5-simple-ways-to-increase-your-email-deliverability-rates/

Internet marketing maven Neil Patel provides “5 Simple Ways to Increase Your Email Deliverability Rates,” including some basic tips like avoiding red text and excessive symbols.

 

Email image courtesy of Master isolated images / FreeDigitalPhotos.net

  • Thanks for the helpful article. I’ve seen from experience that some of this stuff is so true- I’m sure the rest of it is too!

  • Thanks for the helpful article. I’ve seen from experience that some of this stuff is so true- I’m sure the rest of it is too!