Today we’ll check out an article, a video, and an infographic that will set you on the road to brand mastery. Read on to discover:
- 4 Branding Lessons from Disney
- A 5-Year-Old’s Take on Familiar Logos (video)
- 6 Ways to Attract a Fanatical Brand Following (infographic)
Let’s get started!
Take a Branding Cue From Disney
There’s no arguing that Disney is a branding king, and D Bnonn Tennant of KISSmetrics unveils “4 Strategies Disney Uses to Create Freakishly Loyal Customers.” Learn how to apply Disney’s mastery of theming, immersion, customer service, and mining the mythos to your business, and you’ll be well on your way to creating your own freakishly loyal customers.
Look at Your Logo With New Eyes
A few years about we shared a two-and-a-half minute video of a 5-year-old’s perspective on many familiar logos. Check out “How Well Does Your Logo Work? Just Ask a 5-Year-Old” for a fresh and amusing take on the messages logos really convey.
6 Ways to Attract a Fanatical Brand Following
Wondering how Apple and Zappos have created their fanatical brand followings? This infographic from Get Satisfaction illustrates six keys to developing your own loyal fan base, including offering customers exclusive opportunities and making your customers part of the creation process.
Here are a couple ready-made tweets for you:
What’s the key to building a loyal customer base? Brand Mastery. (Click to Tweet)
Brand Mastery: Lessons from Disney, Apple, and a 5-Year-Old (Click to Tweet)
What is one thing your favorite brands are doing right in terms of brand mastery? How could you apply that to your business?
“Business Hand With Brand Text” image courtesy of FreeDigitalPhotos / Suwit Ritjaroon