‘Fly, You Fools!’ Hobbit Fans Will Get a Kick out of this Unexpected Briefing [Video]

If you’ve ever slumped in your airplane seat, half listening to the flight attendant explain how to buckle your seatbelt, you’re going to appreciate this video.

Air New Zealand partnered with WETA Workshop to create a hobbit-themed safety video. It contains all the typical safety warnings, but is done in such a creative manner that you can’t help but watch it. All of it.

Well done, my Preciousss!

What was your favorite part of the video? Leave a comment.

The Hobbit: An Unexpected Journey, opens in a theater near you TODAY, December 14, 2012.

  • My fave: seeing the hairy feet, and the goat (or whatever that was) tromping by. Amazing how much more impact this video had on me than all those other boring ones! These guys were having fun- maybe that’s what you’re supposed to do, to impact others!

  • My fave: seeing the hairy feet, and the goat (or whatever that was) tromping by. Amazing how much more impact this video had on me than all those other boring ones! These guys were having fun- maybe that’s what you’re supposed to do, to impact others!

  • I know you have fun with what you do, Jennifer. I do, too. You’re right — these Middle Earthers were definitely having fun. A great reminder.

  • I know you have fun with what you do, Jennifer. I do, too. You’re right — these Middle Earthers were definitely having fun. A great reminder.

  • Karen Farris

    You were right. I had to watch the whole thing. Now I’m thinking about how to do a video project that would be just as compelling….Thanks for sparking some thoughts….

  • Karen Farris

    You were right. I had to watch the whole thing. Now I’m thinking about how to do a video project that would be just as compelling….Thanks for sparking some thoughts….

  • Glad you enjoyed it, Karen. I love it when I find examples of brilliant marketing.

  • Glad you enjoyed it, Karen. I love it when I find examples of brilliant marketing.