Drones: The New Video Marketing Rage

Wouldn’t it be cool to have your next Amazon order delivered by drone? Drone delivery is indeed in the works at Amazon [click to watch video].


The “little guys” have begun using drones, as well. Ryan Haslet, a real estate agent in my area, hires a photographer to fly a drone equipped with a high-definition camera over the properties he represents. Haslet incorporates the aerial footage into his marketing videos.

Here’s a link to one of his videos, which opens with a gorgeous aerial shot of a 7-acre property: http://www.3431glacierpeak.com/.

The videos are an effective tool for showing a listing to prospective buyers who live overseas or in other states. And even though I live less than five miles from this estate, I found the video pretty interesting, too!

As for the drone itself, it’s owned by HD Estates, a Seattle company that specializes in photographing real estate. The drone costs $2,500, can soar as high as 800 feet, and runs on a rechargeable lithium battery. The hand-held controller includes a slot for a smart phone so the photographer can see exactly what the drone is filming on the phone’s screen.

According to the FAA, the legality of using drones to film real estate is debatable; flights that are not for hobby or recreation require a certified aircraft, a licensed pilot and operating approval from the FAA.

Let’s Brainstorm Together

For the fun of it, let’s just say the FAA approved you to pilot a drone. How would you use a drone to build your business?


Read the full story in The (Everett) Herald Business Journal, September 2014.

  • I asked my two young-adult sons how they’d market their place of business with a drone.

    Ben, who works at a coffee roasting company, said he’d drop coffee beans from the sky and rename the company, “Mile High Coffee.” We DO live in the Seattle area, so coffee beans raining from the sky wouldn’t be all that unusual!

    Josh, who works at a supermarket, thought a drone might come in useful for parking lot surveillance. But then he retracted that idea and decided that it should be a fun toy for the employees to play with on their breaks.

    Your turn! What creative ways would you use a drone at your workplace?

  • I asked my two young-adult sons how they’d market their place of business with a drone.

    Ben, who works at a coffee roasting company, said he’d drop coffee beans from the sky and rename the company, “Mile High Coffee.” We DO live in the Seattle area, so coffee beans raining from the sky wouldn’t be all that unusual!

    Josh, who works at a supermarket, thought a drone might come in useful for parking lot surveillance. But then he retracted that idea and decided that it should be a fun toy for the employees to play with on their breaks.

    Your turn! What creative ways would you use a drone at your workplace?

  • I run a summer camp so having a drone video the camp for prospective parents and campers would be ideal. I also think this would be great to show off an obstacle course race like the Spartan Race, Warrior Dash or one of the many mud runs.

    As for using it to market a blog, well, that is a bit more challenging. 1) How about getting a group of people to line-up and spell the name of your blog that could only be seen from the sky, or maybe in a crop circle type of thing. These could make great front page images. 2) How about running a contest and the prize is delivered via drone to the winner. 3) Or maybe using the drone as part of a videoed skit where the TMZ drone is shown hovering outside your window and it catches you in the act of…writing…in your bath robe. Ah, the paparazzi are getting more high tech every day.

  • I run a summer camp so having a drone video the camp for prospective parents and campers would be ideal. I also think this would be great to show off an obstacle course race like the Spartan Race, Warrior Dash or one of the many mud runs.

    As for using it to market a blog, well, that is a bit more challenging. 1) How about getting a group of people to line-up and spell the name of your blog that could only be seen from the sky, or maybe in a crop circle type of thing. These could make great front page images. 2) How about running a contest and the prize is delivered via drone to the winner. 3) Or maybe using the drone as part of a videoed skit where the TMZ drone is shown hovering outside your window and it catches you in the act of…writing…in your bath robe. Ah, the paparazzi are getting more high tech every day.

  • I love the way you think, Curt! The drone people need to hire you. Thanks for sharing your creative ideas. (I’m thinking about creating a crop circle in my back yard.)

  • I love the way you think, Curt! The drone people need to hire you. Thanks for sharing your creative ideas. (I’m thinking about creating a crop circle in my back yard.)