I’m not much of a TV watcher. But during the past month I’ve been battling a flu-like bug, and have spent hours slumped in a recliner, flipping channels with the best of them. I’ve watched countless commercials that are so irritating, I’ve vowed never to buy the products. Here are my least favorite commercials, in […]
[ Read more ]Renewable. Recyclable. Biodegradeable. Sustainable. Compostable. Natural. Fair Trade. Healthy. Environmental Stewardship. Green. They’re marketing’s top buzz words. Sales of organic products were expected to top $20 billion last year, up from $10 billion in 2003. Convinced that green is here to stay, marketers are scrambling to find attention-grabbing ways to get the environmentally conscious to […]
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You’re a confident, professional businessperson. Then why are you featuring a grainy, five-year-old picture of yourself on your Web site?
If you’re serious about connecting with clients and want to show the world you mean business, you need to invest in a professional photo of yourself.
[ Read more ]Yesterday, I gave you easy, step-by-step instructions for submitting your site to Bing and Bing Local (Bing’s directory of business sites). Today we’re going to do the same thing with Yahoo! Local. Yahoo! Local is a directory that lists businesses in your area. To create your free listing you first need a Yahoo account. After […]
[ Read more ]It’s hard enough to get people to notice your brand, much less think twice about it. In Branding Unbound, Rick Mathieson introduces readers to mobile marketing – using wireless technology to create an interactive experience between the brand and the consumer. Case in point: Smart Sign Media of Sacramento, California uses sophisticated wireless sensing technology […]
[ Read more ]Do you subscribe to HARO (Help A Reporter Out)? If you’re a blogger, writer, business owner, PR professional, or an inquisitive snoop, you should. HARO is a free service; you receive an e-mail three times daily. Each e-mail includes 30 or so queries from writers looking for expert quotes to beef up their stories. The […]
[ Read more ]As we were finishing up breakfast, I commented to my 13-year-old, “Wow, you start 8th grade today. Last year of junior high. You’re going to be the BMOC.” He gave me a blank stare. “BMOC? What are you talking about?” “You know. The acronym. Like LOL, BRB, and all that. BMOC. Don’t you know what […]
[ Read more ]“Who is your target market?” When I ask my clients this question, most of them reply, “I market mainly to Baby Boomers and Seniors. But I want to reach a younger market — Gen Xers and younger.” In order to reach that younger audience, you must understand how they think; you must understand how their […]
[ Read more ]My writer self loves nothing more than plunking down in front of my computer and spilling words onto the screen. I could write all day, every day. My business owner self knows that isolating myself in my office isn’t the best way to drum up business. So this morning at 7 a.m., I extricated myself […]
[ Read more ]My family and I have just returned from four days at Creation Northwest, a Christian rock concert festival held annually at the Columbia River Gorge Amphitheatre near George, Washington. Eight rock concerts in four days. Can you say, “ruptured eardrums”? Rock bands, like most business owners, know that a strong performance sells product. Christian […]
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