Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.
In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.
Content marketing is a bit of a buzzword these days, but what is it?
In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.
While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?
You could think of content marketing like this: social media + valuable information = happy (repeat) customers.
To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:
10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
Blog: The Most Powerful Tool in Your Social Media Toolbox
Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)
LinkedIn appears to copycatting Facebook’s abysmal management style. As of April 14, 2014, they’re removing the Products & Services tab from Company pages. Instead, they’re encouraging us to create Showcase Pages.
This article explains what’s happening to Products & Services info, and includes a step-by-step tutorial for creating Showcase Pages. We also suggest several practical uses for Showcase Pages.
We’re so grateful for our dedicated readers, as well as to those of you who drop by once in a while — nearly a half million of you visited BloggingBistro.com during 2013!
While our primary goal is to serve our clients through (1) coaching on brand identity and social media strategy, (2) writing content, and (3) creating custom websites, we love to blog. We look forward to another year of learning with you during 2014.
But first, here’s a look back at our most popular articles from 2013.