Several of our author clients and their publishers ask us to create and manage online book launch campaigns.
While we coordinate our campaigns across the major social networks, blogs and email lists, we use Facebook as the primary conduit for many campaigns.
Nearly everyone is on Facebook, for starters. It’s easy to set up low-cost ad campaigns to promote contests on Facebook. And Facebook pages integrate well with many third-party apps, including our app of choice, Woobox.
In this article we explore Woobox’s best features and show you an example of how a sweepstakes looks when embedded in a blog post.
Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.
In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.
Content marketing is a bit of a buzzword these days, but what is it?
In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.
While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?
You could think of content marketing like this: social media + valuable information = happy (repeat) customers.
To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:
10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
Blog: The Most Powerful Tool in Your Social Media Toolbox
Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)
LinkedIn appears to copycatting Facebook’s abysmal management style. As of April 14, 2014, they’re removing the Products & Services tab from Company pages. Instead, they’re encouraging us to create Showcase Pages.
This article explains what’s happening to Products & Services info, and includes a step-by-step tutorial for creating Showcase Pages. We also suggest several practical uses for Showcase Pages.