Posts Categorized: Marketing

The 4 Ps of Marketing Your Blog

Part of typing machine with typed blog word

Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.

In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.

25 Terrific Places to Find Free and Low-Cost Stock Photos Online

Taking picture

When you visit a blog, what’s the first thing about a particular post that catches your attention?

Other than the article’s title, it’s probably the image (or images) that accompany the post.

Readers’ eyes are drawn to images, so it’s important to place a visual that illustrates your point into every blog post.

Readers are also creatures of habit, so place images in a consistent location, such as the upper left or upper right area of each post. Wrap text around the image to create a clean, packaged look.

This article includes links to at least 15 services where you can download free or low-cost stock images, illustrations, videos, or sounds.

How to Use Content Marketing in Your Blogging and Copywriting

woman with laptop and social media icons

Content marketing is a bit of a buzzword these days, but what is it?

In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.

While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?

You could think of content marketing like this: social media + valuable information = happy (repeat) customers.

To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:

  • 10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
  • Blog: The Most Powerful Tool in Your Social Media Toolbox
  • Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)

How to Create LinkedIn Showcase Pages in Four Easy Steps

Create Showcase Page

LinkedIn appears to copycatting Facebook’s abysmal management style. As of April 14, 2014, they’re removing the Products & Services tab from Company pages. Instead, they’re encouraging us to create Showcase Pages.

This article explains what’s happening to Products & Services info, and includes a step-by-step tutorial for creating Showcase Pages. We also suggest several practical uses for Showcase Pages.

Facebook 201: Hashtags, Email Lists, and App Boxes

bulle hashtag

You’ve set up a Facebook page for your business complete with an eye-catching cover photo, and now you’re ready to maximize the social media giant for all its worth.

We’ve rounded up two articles and an infographic to help you tackle three tasks:

  1. Collect email addresses from your Facebook fans
  2. Customize your Facebook app boxes for brand unity
  3. Use Facebook hashtags to widen your reach (infographic)

Facebook freshmen, it’s time to graduate! Log into Facebook and let’s get to work.

Blog: The Most Powerful Tool in Your Marketing Toolbox

Think of each blog post as a doorway to your business.

Thinking about blogging this year?

Websites that include a blog integrated into the site (NOT hosted separately on Blogspot or some other blog hosting service) typically have 434% more indexed pages.

Blog posts are doorways to your business. Publish a blog post once a week this year, and give your customers 52 doors to open.

This article and accompanying infographic explains how to use the “doorway” method to help new customers discover you.

Top Stories on Blogging Bistro During 2013

Blogging Bistro Top Stories of 2013 403

We’re so grateful for our dedicated readers, as well as to those of you who drop by once in a while — nearly a half million of you visited BloggingBistro.com during 2013!

While our primary goal is to serve our clients through (1) coaching on brand identity and social media strategy, (2) writing content, and (3) creating custom websites, we love to blog. We look forward to another year of learning with you during 2014.

But first, here’s a look back at our most popular articles from 2013.

The Psychology of Color, Plus a Few Bizarre Color Factoids [Infographic]

Color Wheel

Quiz:

  1. What is the color of intellect, knowledge, and wisdom?
  2. What color are bees unable to see?
  3. What is the “happiest” color in the color spectrum?
  4. What color most attracts mosquitos?

You’ll find the answers to these and other color-related questions in the infographic below. (If you’re too lazy to read the infographic, I’ve provided the answers at the end of the infographic.)

Be sure to check out yesterday’s guest column by Steve Bezella on The Psychology of Color for Marketing.