LinkedIn appears to copycatting Facebook’s abysmal management style. As of April 14, 2014, they’re removing the Products & Services tab from Company pages. Instead, they’re encouraging us to create Showcase Pages.
This article explains what’s happening to Products & Services info, and includes a step-by-step tutorial for creating Showcase Pages. We also suggest several practical uses for Showcase Pages.
We’re so grateful for our dedicated readers, as well as to those of you who drop by once in a while — nearly a half million of you visited BloggingBistro.com during 2013!
While our primary goal is to serve our clients through (1) coaching on brand identity and social media strategy, (2) writing content, and (3) creating custom websites, we love to blog. We look forward to another year of learning with you during 2014.
But first, here’s a look back at our most popular articles from 2013.
When authors ask me to help them with their online marketing, they usually open with:
“My agent told me I need a Facebook ‘fan’ page, so I had my son create one for me. But I haven’t posted anything to it. I don’t even know how to use it. Help!”
Most writers struggle to balance the demands of writing and marketing our writing. Unsure about how to woo readers, we use the ‘spray and pray’ marketing method: we create a blog and multiple social media accounts, spray out random updates and pray someone pays attention.
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