Posts Categorized: Marketing

Drones: The New Video Marketing Rage

HD Estates Video

Wouldn’t it be cool to have your next Amazon order delivered by drone? Drone delivery is indeed in the works at Amazon [click to watch video].

The “little guys” have begun using drones, as well. Ryan Haslet, a real estate agent in my area, hires a photographer to fly a drone equipped with a high-definition camera over the properties he represents. Haslet incorporates the aerial footage into his marketing videos.

Here’s a link to one of his videos, which opens with a gorgeous aerial shot of a 7-acre property: http://www.3431glacierpeak.com/.

The videos are an effective tool for showing a listing to prospective buyers who live overseas or in other states. And even though I live less than five miles from this estate, I found the video pretty interesting, too!

How to Use BuzzSumo To Find Influencers

Target

The right person at the right time can transform your business. Influence can be as simple as a friendly journalist who writes an article about your company.

In this tutorial by guest columnist, Bruce Harpham, you’ll learn a simple technique to quickly identify influential people in your field.

How to Target Influential People

  1. Learn Their Language: Once you find an influential person, you can study what kind of language they use. This information shows you what kind of terms and words are popular.

An Easy Way to Get Extra Oomph for Your Book Launch Sweepstakes

EntertoWinGraphic

Several of our author clients and their publishers ask us to create and manage online book launch campaigns.

While we coordinate our campaigns across the major social networks, blogs and email lists, we use Facebook as the primary conduit for many campaigns.

Why Facebook?

Nearly everyone is on Facebook, for starters. It’s easy to set up low-cost ad campaigns to promote contests on Facebook. And Facebook pages integrate well with many third-party apps, including our app of choice, Woobox.

In this article we explore Woobox’s best features and show you an example of how a sweepstakes looks when embedded in a blog post.

The 4 Ps of Marketing Your Blog

Part of typing machine with typed blog word

Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.

In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.

25 Terrific Places to Find Free and Low-Cost Stock Photos Online

Taking picture

When you visit a blog, what’s the first thing about a particular post that catches your attention?

Other than the article’s title, it’s probably the image (or images) that accompany the post.

Readers’ eyes are drawn to images, so it’s important to place a visual that illustrates your point into every blog post.

Readers are also creatures of habit, so place images in a consistent location, such as the upper left or upper right area of each post. Wrap text around the image to create a clean, packaged look.

This article includes links to at least 15 services where you can download free or low-cost stock images, illustrations, videos, or sounds.

How to Use Content Marketing in Your Blogging and Copywriting

woman with laptop and social media icons

Content marketing is a bit of a buzzword these days, but what is it?

In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.

While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?

You could think of content marketing like this: social media + valuable information = happy (repeat) customers.

To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:

  • 10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
  • Blog: The Most Powerful Tool in Your Social Media Toolbox
  • Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)

How to Create LinkedIn Showcase Pages in Four Easy Steps

Create Showcase Page

LinkedIn appears to copycatting Facebook’s abysmal management style. As of April 14, 2014, they’re removing the Products & Services tab from Company pages. Instead, they’re encouraging us to create Showcase Pages.

This article explains what’s happening to Products & Services info, and includes a step-by-step tutorial for creating Showcase Pages. We also suggest several practical uses for Showcase Pages.

Facebook 201: Hashtags, Email Lists, and App Boxes

bulle hashtag

You’ve set up a Facebook page for your business complete with an eye-catching cover photo, and now you’re ready to maximize the social media giant for all its worth.

We’ve rounded up two articles and an infographic to help you tackle three tasks:

  1. Collect email addresses from your Facebook fans
  2. Customize your Facebook app boxes for brand unity
  3. Use Facebook hashtags to widen your reach (infographic)

Facebook freshmen, it’s time to graduate! Log into Facebook and let’s get to work.