LinkedIn appears to copycatting Facebook’s abysmal management style. As of April 14, 2014, they’re removing the Products & Services tab from Company pages. Instead, they’re encouraging us to create Showcase Pages.
This article explains what’s happening to Products & Services info, and includes a step-by-step tutorial for creating Showcase Pages. We also suggest several practical uses for Showcase Pages.
We’re so grateful for our dedicated readers, as well as to those of you who drop by once in a while — nearly a half million of you visited BloggingBistro.com during 2013!
While our primary goal is to serve our clients through (1) coaching on brand identity and social media strategy, (2) writing content, and (3) creating custom websites, we love to blog. We look forward to another year of learning with you during 2014.
But first, here’s a look back at our most popular articles from 2013.
Liven up your LinkedIn profile and company page so you can stand out on the world’s largest professional social network (259 million users andcounting). Check out these articles and infographic to take your account to the next level:
10 most overused words in LinkedIn profiles
10 simple steps to achieving All-Star status on LinkedIn
5 ways to optimize your LinkedIn company page
What to do after you’ve set up your LinkedIn profile (infographic)
LinkedIn celebrated its tenth birthday May 5. With 225 million members worldwide (over 77 million of them, in the US), LinkedIn has carved a niche for itself as the social network for business professionals.
Because it serves as a hub to showcase job experience, skills, and education, LinkedIn focuses more on words and less on images. However, its recent profile redesign organizes those words in tidy modules and offers new options for uploading visual content.
Facebook’s moniker for its redesigned News Feed also applies to Google+, YouTube, and Twitter, all of which have received makeovers. The new designs organize written content into clean, user-friendly modules and play up images and videos.
As you read through each network’s changes, log in to your own account and spruce up your profile. A fresh profile will help you showcase your brand in the most compelling manner.
Images have become Facebook’s hallmark, with 50 percent of the total news feed content consisting of photos and videos. As such, Facebook is displaying photos and videos much larger in the news feed and is letting users overlay text captions atop images.
This is a guest post by Ben Frisby. If you would like to submit a guest article, please check out our guest post guidelines.
Connecting with people on LinkedIn is rather different to connecting to people on other social networking sites. While people will connect with relative strangers on Facebook and Twitter, connections on LinkedIn are supposed to be more meaningful.
Networking on LinkedIn is a good way to find new clients and grow your professional brand.
Expanding Your Network
Making connections on LinkedIn takes more effort than growing your network on a more casual social network. Don’t make the mistake of sending random connection requests to people who work in your niche in the way that you might if you were building up your Twitter or Facebook network.