-+*When Blogging Bistro client Amy Yoffie shared a new click to tweet tool with us, we were eager to check it out. As vice president of Eric Yoffie, LLC, Amy manages the social media and marketing for her husband Rabbi Eric Yoffie, writer, lecturer, and internationally known religious leader. Amy shared with us a WordPress plugin that creates click to tweets with the touch of a button.
With several click to tweet tools to choose from (we showed you how to use TweetLink and a different Click to Tweet tool in the past), you might be wondering, “Is there really room for another click to tweet tool on the market?”
After testing CoSchedule’s Click to Tweet WordPress plugin, we say yes. In fact, we’ve been convinced to switch our from our go-to tool for two reasons: ease of use and good looks.
-+*Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.
In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.
-+*Content marketing is a bit of a buzzword these days, but what is it?
In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.
While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?
You could think of content marketing like this: social media + valuable information = happy (repeat) customers.
To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:
10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
Blog: The Most Powerful Tool in Your Social Media Toolbox
Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)
-+*Everyone’s looking for the secret to writing blog posts that cause readers to swoon, to declare that your blog is the best thing since sliced bread, and any other cliches you can insert into this space.
I hate to be the bearer of bad news, but there is no secret. Crafting excellent blog posts takes time, commitment, and an insatiable desire to learn — and to share what you’re learning with others.
Today’s infographic provides helpful tips about how to craft killer posts that’ll keep your readers coming back for more. First, a brief overview of the infographic…
-+*During last week’s technology conference in the Seattle area (at which I taught several workshops), I heard a lot of grumbling about Facebook. Long-time page owners expressed their frustration with Facebook’s ever-changing algorithm that determines what percentage and which types of updates are likely to be distributed to our followers’ news feeds — a percentage that continues to decrease at alarming rates.
I’ve heard that the average life span of a social network is 10 years. Guess when “TheFacebook.com” was launched at Harvard University?
-+*If you’re new to Google Analytics, the sheer number of options can be overwhelming. Don’t let this stop you from diving into an incredibly helpful (and free!) tool for uncovering valuable information about who’s visiting your website and what content most interests them.
Today we’re bringing you two tutorials and an infographic to help you get beyond the basics of Google Analytics. You’ll discover:
How (And Why) to Customize Your Google Analytics Dashboard
3 Simple Google Analytics Reports to Increase Site Traffic