Posts Categorized: Infographics

The Ideal Length for Blog Posts, Podcasts and Social Updates


When I teach blogging workshops, someone always asks, “How long should my blog post be?”

My response:

“As long as it needs to be to get your message across.”

In this era of tweet-sized attention spans, the KISS principle (Keep It Short and Simple) applies to blog posts, podcasts, videos, TED Talks, and Slideshare presentations.

A fantastic infographic created by Buffer and SumAll overviews ideal word counts and character counts for online media.

Tutorial: Click To Tweet Plugin for WordPress

WP CTT plugin

When Blogging Bistro client Amy Yoffie shared a new click to tweet tool with us, we were eager to check it out. As vice president of Eric Yoffie, LLC, Amy manages the social media and marketing for her husband Rabbi Eric Yoffie, writer, lecturer, and internationally known religious leader. Amy shared with us a WordPress plugin that creates click to tweets with the touch of a button.

With several click to tweet tools to choose from (we showed you how to use TweetLink and a different Click to Tweet tool in the past), you might be wondering, “Is there really room for another click to tweet tool on the market?”

After testing CoSchedule’s Click to Tweet WordPress plugin, we say yes. In fact, we’ve been convinced to switch our from our go-to tool for two reasons: ease of use and good looks.

The 4 Ps of Marketing Your Blog

Part of typing machine with typed blog word

Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.

In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.

Google+ Tips: How to Get More Followers and Master Hangouts

Google+ logo

You may have fine-tuned your Facebook and Twitter marketing strategies, but if you’re like most people, you could pay a little more attention to the newer kid on the social media block—Google+.

Google+ is growing, so it’s important, especially for businesses, to include it in your social media strategy.

Read on to learn how to make the make the most of this emerging social media giant. We’ve brought two blog posts and an infographic to help you learn how to:

  • Get More Google+ Followers
  • Host a Google+ Hangout
  • Increase Engagement by Knowing Your Audience (infographic)

How to Use Content Marketing in Your Blogging and Copywriting

woman with laptop and social media icons

Content marketing is a bit of a buzzword these days, but what is it?

In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.

While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?

You could think of content marketing like this: social media + valuable information = happy (repeat) customers.

To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:

  • 10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
  • Blog: The Most Powerful Tool in Your Social Media Toolbox
  • Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)

Facebook 201: Hashtags, Email Lists, and App Boxes

bulle hashtag

You’ve set up a Facebook page for your business complete with an eye-catching cover photo, and now you’re ready to maximize the social media giant for all its worth.

We’ve rounded up two articles and an infographic to help you tackle three tasks:

  1. Collect email addresses from your Facebook fans
  2. Customize your Facebook app boxes for brand unity
  3. Use Facebook hashtags to widen your reach (infographic)

Facebook freshmen, it’s time to graduate! Log into Facebook and let’s get to work.

Step-by-Step Guide to Crafting a Killer Blog Post [Infographic]

Secrets of a killer blog post #infographic via

Everyone’s looking for the secret to writing blog posts that cause readers to swoon, to declare that your blog is the best thing since sliced bread, and any other cliches you can insert into this space.

I hate to be the bearer of bad news, but there is no secret. Crafting excellent blog posts takes time, commitment, and an insatiable desire to learn — and to share what you’re learning with others.

Today’s infographic provides helpful tips about how to craft killer posts that’ll keep your readers coming back for more. First, a brief overview of the infographic…