Posts Categorized: Infographics

The Ideal Length for Blog Posts, Podcasts and Social Updates

IdealLength

When I teach blogging workshops, someone always asks, “How long should my blog post be?”

My response:

“As long as it needs to be to get your message across.”

In this era of tweet-sized attention spans, the KISS principle (Keep It Short and Simple) applies to blog posts, podcasts, videos, TED Talks, and Slideshare presentations.

A fantastic infographic created by Buffer and SumAll overviews ideal word counts and character counts for online media.

Tutorial: Click To Tweet Plugin for WordPress

WP CTT plugin

When Blogging Bistro client Amy Yoffie shared a new click to tweet tool with us, we were eager to check it out. As vice president of Eric Yoffie, LLC, Amy manages the social media and marketing for her husband Rabbi Eric Yoffie, writer, lecturer, and internationally known religious leader. Amy shared with us a WordPress plugin that creates click to tweets with the touch of a button.

With several click to tweet tools to choose from (we showed you how to use TweetLink and a different Click to Tweet tool in the past), you might be wondering, “Is there really room for another click to tweet tool on the market?”

After testing CoSchedule’s Click to Tweet WordPress plugin, we say yes. In fact, we’ve been convinced to switch our from our go-to tool for two reasons: ease of use and good looks.

The 4 Ps of Marketing Your Blog

Part of typing machine with typed blog word

Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.

In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.

Google+ Tips: How to Get More Followers and Master Hangouts

Google+ logo

You may have fine-tuned your Facebook and Twitter marketing strategies, but if you’re like most people, you could pay a little more attention to the newer kid on the social media block—Google+.

Google+ is growing, so it’s important, especially for businesses, to include it in your social media strategy.

Read on to learn how to make the make the most of this emerging social media giant. We’ve brought two blog posts and an infographic to help you learn how to:

  • Get More Google+ Followers
  • Host a Google+ Hangout
  • Increase Engagement by Knowing Your Audience (infographic)

How to Use Content Marketing in Your Blogging and Copywriting

woman with laptop and social media icons

Content marketing is a bit of a buzzword these days, but what is it?

In a nutshell, content marketing is the practice of providing free, valuable content that relates to your product with the purpose of engaging with customers.

While advertising and PR try to make a sale, content marketing seeks to build a connection. And what better way to make a connection than with the wealth of social media channels—blogs, Facebook, Twitter—at our fingertips?

You could think of content marketing like this: social media + valuable information = happy (repeat) customers.

To help you hone your content marketing strategy, we’ve rounded up a couple blog posts and an infographic:

  • 10 Content Marketing Lessons from [Post Planner’s] TOP 10 Most Viral Blog Posts
  • Blog: The Most Powerful Tool in Your Social Media Toolbox
  • Copywriting Cheat Sheet: How to Write for Email, Social and the Web (infographic)