Why You Should Be Wary of One-Page WordPress Themes

Two common problems with one-page WordPress themes

Landing pages — stand-alone web pages that deliver a single marketing message and a single call-to-action — have been around for decades. They’re usually used to entice people to sign up for an offer or mailing list.

During the past year or so, one-page websites have exploded in popularity. Now, instead of functioning primarily as a sales tool, they’ve morphed into full-featured websites.

One-page websites work well for brands in their infancy and for sites that have a small amount of content.

This article shows you one-page websites we have developed for clients, and details two common problems with one-page WordPress themes.

How to Show Clients You Appreciate Them

Customer Service

I spent 45 minutes on the phone with a customer service representative from one of our vendors. The rep did a terrific job; he listened patiently to my questions, showed me how to troubleshoot my problem, and removed a monthly surcharge that I didn’t need to be paying (that last one really made me happy).

He followed up our phone conversation with an email that referred me to several excellent tutorials on their website.

After this happy experience, I was feeling the love, so I posted a two-sentence rave about the vendor on the Blogging Bistro Facebook page. Of course, I linked to the vendor’s Facebook page so they could bask in the warm fuzzies. (I think that’s a mixed metaphor, but who cares?)

Re-Branding a Writers Conference, Phase 2

Set of red christmas balls background. Vector illustration.

Two months ago, we shared the steps we’ve been taking to re-brand the West Coast Christian Writers Conference (I volunteer on the Board of Directors).

We changed the name of the organization, revamped the conference curriculum, moved the conference to a new location, designed a logo and ramped up our marketing efforts.

We created a one-page website that included the conference essentials. The “starter” website introduced the new brand to the world while the board members finalized the conference details.

We just launched the full-featured website (which replaced the one-page site). It’s a WordPress site that uses responsive design technology, meaning that it functions perfectly on a desktop, tablet, or smartphone.