I regularly tweak my social media bio to keep it fresh and lively. I create multiple versions of my bio, using slightly different wording and “tone of voice” for each social network.
In this article, you’re going to learn five simple tips for improving your social media bio. (I have a free printable PDF of this article for you, in case you prefer to update your bio later.)
When you write your bio, think “Twitter.” Twitter gives you only 160 characters for your bio, so it’s an excellent exercise in writing tight. You’re forced to boil down who you are and what you offer into the least amount of characters.
Your 5-Minute Bio Beef-Up Challenge
Log in to the social media account you use most, whether that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” area and click to begin editing your bio or “About” information.
Before you begin editing, read through the following five tips, and use them as a checklist for beefing up your bio.
Tip #1: Put the most relevant details first.
You have two seconds to gain the attention of potential fans. They want to know what you have to offer and why they should care.
Frankly, people who follow you don’t care much about you. They care about themselves. They care about finding life-changing content. So, turn that bio on its head and put your followers’ interests first.
Tip #2: Link to a targeted message or offer.
You can put your followers first and simultaneously build your email list by linking to a landing page that offers a freebie in exchange for an email address. It’s a win-win.
When I updated my Twitter bio, I linked to a recent blog post (the post includes a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I also asked my followers to share the link:
Tutorials & tips to transform your online marketing. Latest: Essential Contact Info you MUST Display on Your Website http://bit.ly/29bImU5 (Love it? Tweet it)
Tip #3: Sound like yourself.
Your bio should not sound like your resume or CV. Nor should it include industry jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that same conversational voice.
Write your social bio in the same conversational voice you’d use when chatting with a friend.Click to tweet
Because Twitter and Instagram are such informal platforms, I write my bio from the first person, “I” point of view. Here’s my Instagram bio:
I help non-techies transform into savvy online marketers • Custom WordPress Websites • Content Writing • Tutorials • FREE PRE-PUB BLOG CHECKLIST: bit.ly/1MsMrPq
My LinkedIn bio is written in third person, since LinkedIn is for connecting with business professionals. Here’s the first sentence of my LinkedIn summary:
Passionate about helping others become strong communicators, Laura Christianson equips entrepreneurs to market their message online.
My Facebook business (fan) page bio is also written in third person, because the page represents the Blogging Bistro brand. The page description opens with our tagline:
Blogging Bistro http://www.BloggingBistro.com/ transforms non-techies into savvy online marketers.
Tip #4: Include keywords and phrases specific to your business
Ask yourself: “What would I google in order to find this bio?”
Search engines index your social media accounts; the text in the “description” area of the search results is taken directly from your bio.
My company’s Pinterest bio says:
Blogging Bistro specializes in creating custom WordPress websites, content writing, blog & social media coaching, online courses.
Tip #5: Use action verbs
Inject liveliness into your bio with action verbs. Here are 116 verbs to energize your writing.
Link to your website.
The bio area of every social network gives you a place to enter your website URL. Your website address is not included in the character count (except on Instagram).
When you add your website address, test it to make sure it’s clickable (in other words, don’t insert a plain text link; make sure it’s a hyperlink). In some cases, you need to include the http:// and/or the www to make the link clickable.
In the case of my website, I inserted http://bloggingbistro.com.
Upload your headshot.
Your profile picture is an absolutely critical part of your bio. If you are a solopreneur, or, like me, you’re the “person behind the brand,” upload your professional headshot.
If your account represents a brand or corporation, you may need to upload a company logo.
Either option is fine as long as your profile image meets the following criteria:
Recent – As in, within the last year or two.
Professional-quality – A blurry image is worse than no image at all. And never, EVER upload a profile picture of you, arm-in-arm with a mystery person who has obviously been cropped out of the photo. Unless, of course, you want to announce how unprofessional you are.
Include your email address.
In some cases, you may be able to squeeze your email address into the bio. But most social networks provide a separate area for you to insert your email address.
For your business-related social media profiles, don’t display an address from a service such as AOL, Gmail, Hotmail, Yahoo, etc. Those scream “Unprofessional!” Instead, use an address associated with your domain name. For Blogging Bistro’s social accounts, we use email@example.com.
If you’re wondering why it’s important to include your contact information at your online outposts, check out my video blog post, “Essential Contact Info You MUST Display on Your Website.”
Network-Specific Bio How-Tos
Here are helpful tutorials for writing your Instagram and Pinterest bios:
Get a free printable PDF of this article so you can use it for reference as you update your social media bio.
Share Your Bio
Copy and paste your newly-updated bio into the Comments, and include a link to the social network on which you’re most active so we can follow you.
How I Created the Video
If you’re a regular reader, you know that I’m constantly experimenting with the latest tools. I built a 14-second, non-narrated video on my Facebook Page, using the graphics I created for this article (I used Adobe Spark Post to design the graphics.
For the Facebook post, I clicked Photo/Video, and then Create Slideshow. (I’ll publish a detailed tutorial about how to create a Facebook slideshow in an upcoming post.)
I downloaded the Facebook video to my hard drive, then uploaded the file to YouTube, Twitter, Instagram, and Google+. Here’s the YouTube Link (hope you’ll share it!):
Also published on Medium.