By Natalie Smith
Most of us are more likely to buy a product when our friends, family members – and even people we don’t know personally – recommend it.
Today, word-of-mouth referrals largely occur on social media, where consumers leave product reviews that can influence the buying decisions of others.
Here are 4 simple tips that can help you achieve that.
Tip #1: Be creative with your messaging
Conventional sales pitches may work in some media channels, but even the best content can risk repelling customers if it’s about nothing but your brand, so try to avoid such a practice.
Instead, package positive messages about your brand along with interesting and engaging content your customers will enjoy.
Depending on your brand’s target demographic, this could mean creating and sharing some of the following types of content:
- Informative, in-depth articles
- Humorous videos
- Embeddable games and puzzles which promote your brand image
The idea is to provide people with content they’ll likely share, thus boosting the awareness of your brand.
Tip #2: Dazzle with customer service
Paying close attention to customer service is as important online as it is for brick-and-mortar establishments.
When you provide world-class customer service, not only will you build lasting relationships and loyal customers, you´ll encourage them to spread the good word about your company.
Tip #3: Keep communicating
To really encourage your customers to talk about your products, you need to keep the communication alive at all times.
Let your customers know that you’re paying attention to what they have to say by sharing their tweets, Facebook posts or pins when they provide valuable content. Follow them, like their statuses – even the smallest gestures can make a difference.
Ask people what they think about your products and encourage then to share their thoughts with other customers.
Adopt a friendly, approachable voice on social media and help people know you’re interested in having conversations with them.
Tip #4: Reward your audience
Everyone likes receiving gifts, whether as coupons, discounts or prize giveaways.
Your audience will become even more engaged if you organize contests. For example, you can reward the followers who write the best Facebook review or upload the most interesting YouTube video involving your product.
It almost doesn’t matter what the reward is, as long as your customers perceive it as having value.
Rewarding your audience makes everyone happy – you get a free promotion of your products; your customers get gifts.
Positive reviews travel fast
There’s no better marketing than word-of-mouth advertising by your own customers. Whether it´s Facebook, Twitter, LinkedIn, Pinterest or some other platform, if people leave positive reviews about your products, the word can travel really fast.
To elicit such reviews, you need to give your customers value that goes beyond product excellence. By following these four simple tips, you might just as well achieve that goal.
Back to you
What strategy has worked best for you when encouraging your customers to advocate your brand on social media?
About the Author
You can follow her on Twitter @Natalie Smith
Plan your social strategy
Great customer service is one step in your social media strategy. Take the next step; download Blogging Bistro’s free 9-page action plan.