4 Simple Tips to Get Word-of-Mouth Referrals on Social Media

By Natalie Smith
Guest columnist

Most of us are more likely to buy a product when our friends, family members – and even people we don’t know personally – recommend it.

Today, word-of-mouth referrals largely occur on social media, where consumers leave product reviews that can influence the buying decisions of others.

4 Simple Tips to Get Word-of-Mouth Referrals on Social Media | Blogging BistroAs entrepreneurs, we have more opportunities than ever to encourage our customers to become powerful advocates of our brand and products.

Here are 4 simple tips that can help you achieve that.

Tip #1: Be creative with your messaging

Conventional sales pitches may work in some media channels, but even the best content can risk repelling customers if it’s about nothing but your brand, so try to avoid such a practice.

Instead, package positive messages about your brand along with interesting and engaging content your customers will enjoy.

Depending on your brand’s target demographic, this could mean creating and sharing some of the following types of content:

  • Informative, in-depth articles
  • Listicles
  • Images
  • Humorous videos
  • Embeddable games and puzzles which promote your brand image

The idea is to provide people with content they’ll likely share, thus boosting the awareness of your brand.

Tip #2: Dazzle with customer service

Paying close attention to customer service is as important online as it is for brick-and-mortar establishments.

4 Simple Tips to Get Word-of-Mouth Referrals on Social Media | Blogging BistroIf you want to satisfy your customers on social media, make sure to respond to all their comments and resolve all their issues. Never ignore them or make them wait – exceed their expectations.

When you provide world-class customer service, not only will you build lasting relationships and loyal customers, you´ll encourage them to spread the good word about your company.

Tip #3: Keep communicating

To really encourage your customers to talk about your products, you need to keep the communication alive at all times.

Let your customers know that you’re paying attention to what they have to say by sharing their tweets, Facebook posts or pins when they provide valuable content. Follow them, like their statuses – even the smallest gestures can make a difference.

Ask people what they think about your products and encourage then to share their thoughts with other customers.

Adopt a friendly, approachable voice on social media and help people know you’re interested in having conversations with them.

Tip #4: Reward your audience

Everyone likes receiving gifts, whether as coupons, discounts or prize giveaways.

4 Simple Tips to Get Word-of-Mouth Referrals on Social Media | Blogging BistroYour audience will become even more engaged if you organize contests. For example, you can reward the followers who write the best Facebook review or upload the most interesting YouTube video involving your product.

It almost doesn’t matter what the reward is, as long as your customers perceive it as having value.

Rewarding your audience makes everyone happy – you get a free promotion of your products; your customers get gifts.

Positive reviews travel fast

There’s no better marketing than word-of-mouth advertising by your own customers. Whether it´s Facebook, Twitter, LinkedIn, Pinterest or some other platform, if people leave positive reviews about your products, the word can travel really fast.

To elicit such reviews, you need to give your customers value that goes beyond product excellence. By following these four simple tips, you might just as well achieve that goal.

Back to you

What strategy has worked best for you when encouraging your customers to advocate your brand on social media?

Tweet it

About the Author

Natalie SmithNatalie Smith, a freelance writer from Seattle, follows topics related to entrepreneurship, leadership, marketing, social media, and business in general.

You can follow her on Twitter @Natalie Smith

Plan your social strategy

Great customer service is one step in your social media strategy. Take the next step; download Blogging Bistro’s free 9-page action plan.

Free action plan to help you build your blogging and social media strategy | BloggingBistro.com