3 Ways to Harness the Power of Mobile for Your Small Business

mobile icons imageSixty-three percent of US adults go online using their mobile phones and 1 in 5 US adults do most of their online browsing using their mobile phone, according to a recent study from the Pew Research Center.

Mobile usage is growing by the day, so how can small business owners harness the power of mobile?

  1. Optimize your website for mobile devices
  2. Act on mobile marketing statistics
  3. Use responsive website design

 

1. Optimize Your Website For Mobile Devices

In addition to making sure your website design is responsive (more on that below), Hubspot’s Taylor Corrado outlines six principles for making the mobile browsing experience smooth for your site visitors in “6 Flaws Your Nonprofit’s Mobile Website Should Never Have.”

Suggestions include minimizing the amount of text you use and making your About section easy to find.

 

2. Act on Mobile Marketing Statistics (infographic)

Take a look at the Mobile Marketing Statistics in this infographic from Trumpia and you’ll see you why the future of mobile is so exciting: By 2014, mobile internet usage will overtake desktop usage, and 61 percent of mobile searches result in phone calls.

Act on these statistics and use smart mobile marketing to connect with prospects.

Mobile Marketing Statistics
Explore more infographics like this one on the web’s largest information design community – Visually.

 

3. Make Sure Your Website is Mobile-Responsive

The percentage of people who access websites via tablets and smartphones is going to explode in the coming years. Thankfully, there’s a new method of website design called Responsive Design, that automatically resizes and rearranges the elements on a site so the website functions perfectly, no matter what screen size it’s being viewed on.

Here are screenshots of two responsive websites we built recently. The images show how the sites look on a full-sized monitor, on a tablet (both landscape and portrait orientations) and on a smartphone.

SherriSand.com:

SherriSand_responsive_screenshots

AmyNowak.com:

AmyNowak_responsive_screenshots

Responsive design is no longer the future of web design; it is the industry standard.

As such, all the websites that Blogging Bistro develops for our clients will be responsive. At this very moment, we, too, are having the Blogging Bistro website redeveloped using responsive design technology.

Currently, about 5 percent of the world’s websites use responsive design, but if the interest we’ve been seeing from our clients is any indication, that percentage is going to skyrocket in 2014. We are booked three months in advance for website projects (both new websites and re-development of existing websites to make them responsive).

If you’re considering launching a new website during 2014, contact us NOW so we can pencil you in on our production calendar. Click here to schedule a free, no-obligation needs assessment and to request an estimate for your website project.

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Let’s Talk

If you have a smartphone, what do you mostly use it for? Checking email? Browsing the web? Socializing?  

 

Image courtesy of FreeDigitalPhotos / kanate

  • Can’t agree more. Saved the infographic – Thank you! As a WordPress and Internet Marketing agency our approach is always “Mobile First”. Every website we deliver can be perfectly viewed on any device.

  • Can’t agree more. Saved the infographic – Thank you! As a WordPress and Internet Marketing agency our approach is always “Mobile First”. Every website we deliver can be perfectly viewed on any device.